Apple today announced that the company has surpassed a 60 percent reduction in its global greenhouse gas emissions compared to 2015 levels, as part of its Apple 2030 goal to become carbon neutral across its entire footprint in the next five years. The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth elements in all magnets and 99 percent recycled cobalt in all Apple-designed batteries.1 Apple shared this and other progress in its annual Environmental Progress Report, published today.
“We’re incredibly proud of the progress we’re making toward Apple 2030, which touches every part of our business,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “Today, we’re using more clean energy and recycled materials to make our products than ever before, we’re preserving water and preventing waste around the world, and we’re investing big in nature. As we get closer to 2030, the work gets even harder — and we’re meeting the challenge with innovation, collaboration, and urgency.”
Apple’s 2030 strategy prioritizes cutting greenhouse gas emissions by 75 percent compared with its 2015 baseline year, before applying high-quality carbon credits to balance the remaining emissions. Last year, Apple’s comprehensive efforts to reduce its carbon footprint — including the continued transition of its supply chain to renewable electricity and designing products with more recycled materials — avoided an estimated 41 million metric tons of greenhouse gas emissions.
From Service Work to Product Thinking
For a long time, Sri Lanka has been known as a great outsourcing destination. And rightly so—our service industry is top-tier. But now we’re seeing a shift: more teams, like ours, are building products from the ground up. Products with their own identity. Their own IP. Their own global ambitions.
That’s where we come in. Futurity is 100% AI-native, and 100% Sri Lankan. We’re not repackaging existing platforms—we’re designing tools that feel like a natural extension of your workflow.
All of this is being built right here, on this little island with big ideas.
It’s Not Always Easy
Let’s be real: building anything AI-heavy from Sri Lanka comes with challenges.
Compute is expensive. Access to cloud credits and GPUs isn’t exactly easy. Data infrastructure is still maturing. And raising capital can feel like climbing a hill that keeps getting steeper.
But those challenges have also made us more creative. We design leaner. We optimize smarter. We spend time thinking deeply about usability and efficiency, not just model accuracy. We’ve learned how to build not just with brilliance—but with intention.
What’s Changing
The good news? Things are moving in the right direction.
The Sri Lankan government is starting to back AI-focused initiatives. Universities are producing incredible STEM talent. And there’s a growing recognition that we can be more than just support teams—we can lead innovation too.
At Futurity, we’ve been lucky to hire a team that believes in this mission. Our engineers want to build tools that matter. Our designers think about how users feel when using our products. And our whole culture is built around solving real problems, not chasing buzzwords.
So, Why Build Here?
Because we want to prove it’s possible. Because we believe talent is everywhere—even if opportunity isn’t. Because Sri Lanka deserves to have a place at the table when it comes to shaping the future of AI.
If you're thinking of building an AI product in Sri Lanka, here’s our advice:
Start.
Start messy. Start small. Start local.
You’ll figure the rest out along the way—and if you’re lucky, you’ll find a community that helps you grow faster than you thought possible.
At Futurity, we’re not trying to build hype. We’re trying to build things that help people work better. And we’re proud to do that from right here in Sri Lanka.
Want to learn more? Check out what we’re building or get in touch. We’d love to hear from you.
